With the evolving mechanics of online presence, businesses need to increase their sales with proper strategies. With these strategies implemented in your store, you will see a significant boost in your online sales. This article will uncover the methods you can implement in your stores.
1. Optimize Your Product Listings
When it comes to increasing your sales in a WooCommerce store, everything about your product matters, whether it’s the product’s image quality, product description, product placement, or product keywords. To incorporate these things into your WooCommerce store, we will discuss them in detail.
Your Image speaks for your brand and creates a lasting impression in your customer’s minds. High-quality images of your products can create a well-defined picture of what your customers are buying. Creating a well-defined image for showcasing your product features must be high quality.
Provide your customers with correct and well-defined product descriptions, which create customer-informed purchases and tell them precisely what they are getting. Use descriptive features in descriptions of your products, like their weight, dimensions, color scheme, and any other features you see fit.
Incorporating relevant keywords into your product descriptions can quickly increase product SEO visibility. It is necessary to conduct thorough keyword research to find what customers are searching for in your product. However, make sure that you meet all SEO guidelines for your product.
Highlight information that customers want, a unique proposition your product gives them, and explain how it creates a bridge between their demands and desires. This creates a unique advantage for customers choosing your product over other brands.
Clear Pricing and Discounts
You must define your pricing of products and services clearly. Showing the price right resonates with your customers as the one who can be trusted. Hidden charges and structures can retract the customers from your cart, so provide well-detailed detailed financial transactions.
2. Implement a Responsive Design
A lot of people now shop through their mobile devices. Chances are that 80% of your sales will come from a mobile device such as a phone or a tablet. Making the website responsive is, therefore it is absolutely necessary for various screen sizes.
Why Responsive Design Matters
A responsive design gives your customer a smooth and reliable shopping experience. Create a website where customers can easily navigate, read, and purchase without any hassle.
Mobile Traffic Dominance
When talking about user experience, the sphere is dominated by mobile users rather than those of Desktop and Laptop Computers. You need to make sure that the significant source of mobile users who come to your website are experienced, fluent, and smooth experience, and it should be functional and accessible on every majority of devices.
Google’s Mobile-First Indexing
With more users pouring in from mobile platforms, Google understands and ranks mobile-friendly content on top. To improve the website’s standing, it must be mobile-friendly.
Reduced Bounce Rates
With poor design and non-responsiveness, website owners can experience a high bounce rate. A responsive design keeps customers glued to your website content and will buy your product.
The use of consistent branding materials such as logos, colors, and fonts shows customers that you have put a lot of effort into your website, products, and services; it constantly reminds them of a superior brand image and helps them easily recall your brand in the future.
3. Leverage Social Proof
Social proof creates trust in customers who visit your store, such as customer reviews and testimonials. Encourage the customers to make purchase decisions who visit your site by including reviews of past customers on the product listing pages and other landing pages on your stores’ websites. Positive feedback will alleviate your brand image, and customers will purchase with less hesitancy without questioning themselves.
You might think that creating fake reviews will benefit you, but in the long run, authentic reviews matter and provide positive growth for your e-commerce store. Adding fake reviews is not a good practice and can land you in a legal battle.
Include Customer Faces
Incorporating customer images in reviews will ensure that people who buy your product have less time to think about the authenticity of the reviews. Seeing human faces helps you gain trust.
Invest in Influencer Marketing
Selecting suitable influencers on TikTok, YouTube, and Instagram who endorse your products can create better and more lasting results. Influencer marketing is a popular digital marketing strategy these days for e-commerce websites. It gives you better reach compared to paid ads.
4. Offer Special Promotions
Everyone loves a discount; offering special promotions and discounts can incentivize users who visit your e-commerce store. Implement limited-time offers, one-time offers, and seasonal discounts to create urgency for your products.
Offering Limited-time offers creates urgency to buy your featured products and services so that customers will experience FOMO if they do not order them at discounted rates. Provide flash sales and monthly discounts to entice customers to purchase before the offer expires.
Offer Product Subscriptions
If you offer a product that is needed weekly, monthly, or quarterly, you can create subscription models on your WooCommerce store. This way, customers can buy subscriptions, and the products and payments happen recurringly, increasing your revenue meanwhile reducing customers’ time to order again.
You can use SubscriptionForce, an extension to WooCommerce Subscriptions Plugin, to add more features to your subscription model.
Clear Expiry Date
Appropriately communicate with users when the promotion ends. Countdown timer plugins are available for you to integrate into your customers.
To upsell in your e-commerce store, it is necessary to introduce bundle deals that encourage the customers to purchase more and introduce them to the related products they might like.
Ensure the bundled products you provide have some value, like related products, creating value for them and cost-saving.
Free Shipping Thresholds
Providing free shipping thresholds gives you room for more to sell; customers who want free shipping can spend more to become eligible for free shipping. This way, the store makes more sales, thus increasing the average order value.
Read our complete guide about adding a free shipping progress bar on WooCommerce and increasing the chances of customer placing their order.
Variety and Choice
Providing Buy One, Get One (BOGO) deals on your products is another way to give customers choices; they feel incentivized in their purchases.
Provide the customers with well-defined deals, whether discounted 50% off or BOGO.
Preparation is Key
Promote discounts and deals from your products and services for upcoming special dates, events, and seasonal campaigns. Plan it for correct execution.
Rewards and Loyalty Programs
You can introduce a rewards program for your products and services; in this way, customers feel special as they purchase a lot of stuff because they know they will be rewarded rather than nothing. This creates repeated purchases of the products.
Affiliate or referral discount offerings are a great way to increase store sales in the long run.
Encourage word-of-mouth strategy in affiliate marketing and referral discounts; this will widen the customer base of your website.
Provide a feature that gives freebies and discounts for products and services when customers reach certain milestones; in this manner, customers tend to know they are getting something free and feel incentivized.
Build Excitement on Social Media Channels
Promote mystery orders on your website and social media to create virality of your product, attracting more customers to your WooCommerce store.
5. Enhance Checkout Process
In today’s era, where every second and minute counts, a complex and complicated checkout process can lead to loss of sales and higher bounce rates; to integrate the store with easy checkout and payment options, you need to provide a user-friendly experience to users who eventually increase conversion rates significantly.
With straightforward steps for the checkout process, it is necessary to reduce the steps of reaching the cart and making a purchase with a few steps. Cart abandonment is widespread and needs to be tackled with intelligent moves introduced on your website.
A guest checkout option should be available for your customers as first-time customers feel they need to be more comfortable giving out their information in their first purchases. So, introducing the guest system will speed up and create more sales for your WooCommerce store.
We have written a guide on enabling guest checkout on WooCommerce stores, how to do it, and why you should do it.
To streamline the checkout process, it is essential to use an indicator bar to show the users how many steps are left until they reach the checkout. This step lets the user know what to expect, and cart abandonment is reduced drastically.
Clear Call-to-Action (CTA)
A clear and well-defined call to action (CTA) should be introduced to keep the customers on your WooCommerce store like Checkout Button and Place Order.
The contrast of Buttons is equally important as the button; it should be different or prominent from your website color scheme for them to stand out.
The position of Checkout and Other buttons related to orders should be visible without having the user scroll down and find the buttons.
Multiple Payment Options
Payment options should be available to users visiting your WooCommerce stores, such as PayPal, credit/debit cards, and local transaction payment options catering to different regions worldwide.
Introduce financial certificates and logos such as MasterCard, Visa, etc., to ensure the customer feels reliable when conducting financial transactions on your WooCommerce store.
Autofill and Address Validation
Integrate autofill options so users can have a smooth experience when filling out their personal information; it reduces cart abandonment and typing errors.
Google Maps Integration
Integration of Google Maps for automating the user information is also a great tool to ensure accuracy for the address.
Provide clear error messages if any fields are incorrectly filled out, allowing customers to correct mistakes quickly.
Account Creation Post-Purchase
Give customers the option to create an account after purchasing. This reduces friction during the checkout process.
Trust Signals and Security
SSL Certificates, secure transactions, and security badges need to be introduced as it is an indicator for your customers that financial transactions on your website are secure.
To build customer trust, provide the customers with privacy and return policy links so that customers can trust your website and its transparency will be improved.
Based on their abandoned cart product, try to email them with customer-selected items and related products and provide them with discounts. Include a call of action for the purchase.
Boosting Online Sales for your Woocommerce Store is an uphill battle and requires a combination of multiple strategies. With the abovementioned tip, you can create a better conversion rate for your store, drive better revenues for your other products, and create a social buzz for your potential customers.